What if hearing loss was cool?

Targeting baby boomers and their children -- their influencers -- we created a cutting-edge print campaign that flew in under the radar of the client's and the audience's expectations. Six in total.
More to come . . .
Labels:
advertising,
audiology,
babyboomers,
campaign,
cool,
design,
ENT,
hearing,
hearingloss
Getting fresh perspective (Milton Glaser)
"In design, as in so many other things — from human relationships to logotypes — frequent contact often produces immunity to the experience. Two things can help here; an attempt to maintain an innocent vision and the capacity to respond to internal and external changes."
— Milton Glaser to Peter Mayer, p. 15, "Milton Glaser/Graphic Design"
— Milton Glaser to Peter Mayer, p. 15, "Milton Glaser/Graphic Design"
Subscribe to:
Posts (Atom)